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  • Social proof, sex and intrigue–a depressingly effective advertising combination

    I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...

    • Posted 8 months ago
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    How to Negotiate a Content License

    Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...

    • Posted 10 months ago
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    Getting Beyond Licensed Content’s Bad Rap

    One way that mobile developers and publishers can get their games noticed and potentially lower their customer acquisition costs is through content licensing, using well-known and recognizable intellectual property – characters, stories and brands from movies, TV,...

    • Posted 11 months ago
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  • Five essentials when launching your first Android game

    For this week’s guest post, Deputy Editor Zoya asked Leslie Moniz from mobile advertising company Jumptap what give pieces of advice she would give to a mobile developer releasing their first game for Android. 1: Get lots of...

    • Posted 2 years ago
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  • What’s an impressive conversion rate? And other stats updates

    Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...

    • Posted 2 years ago
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  • How much should I spend on acquisition? And other new benchmarks

    How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.

    • Posted 2 years ago
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  • CPA hits all-time high

    Fiksu's Cost Per Loyal User Index, a measure of how much it costs to acquire a customer who will open a mobile app three times or more, rose to an all-time high last December at $1.81.

    • Posted 2 years ago
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