- ARPDAUPosted 5 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 5 years ago
- Your quick guide to metricsPosted 5 years ago
Who is undervaluing social play?
New data released by Everyplay suggests that the most lucrative users in mobile gaming are generally male over female, and 35–44 year olds over other age groups. You also see higher spending among players of competitive games...
- Posted 2 years ago
Forza Horizons, IAP and VG247
VG247 posted a long piece on the IAP on Forza Horizons to ask whether this was a fundamental shift in how single player games are considering microtransactions. I believe so, and said so extensively in the piece....
- Posted 4 years ago
Is a "Core" user just one who spends a lot?
Is someone who plays Triple Town, Temple Run and Draw Something and spends $100 a month a casual player? Is someone who downloads Mass Effect for $4.99 from a Steam sale but finds he doesn’t have the...
- Posted 5 years ago
Two ends of the same line: the casual/core war
There's a war going on. Here's an exclusive report from the field by our correspondent Patrick O'Luanaigh, one time CEO, nDreams Ltd. The skirmishes are increasing in frequency and intensity. The occasional f-bomb has been dropped by both...
- Posted 6 years ago