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  • Top Down vs. Bottom Up Forecasting (Bootstrapping a Game Studio)

    Bottom up means you start with your situation and capabilities -- pretty small numbers, I bet -- and work upwards to hopefully a decent number. You might look at all the options you have to drive views...

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  • Does Zynga intentionally kick players out of its games after two months?

    At the Gamification Shoreditch conference last month, Raf Keustermans said that Zynga had a duration of only two months. That means that the average user only stays playing any one of its games for two months before...

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