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Beware the convenience wall: it is every bit as dangerous as the paywall
Everyone knows the dangers of the paywall. They can be good for making money, but in a market where it costs between $1 and $4 to acquire a customer, it is critical to keep those customers. Paywalls...
- Posted 2 years ago
Complexity in layers: Free-to-play Design, rule 4
The most successful free-to-play games don’t punish their players. Everyone makes progress, just by turning up. But a dedicated player, who keeps trying to learn and improve, is rewarded with increased complexity. Make sure you build complexity in...
- Posted 3 years ago