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  • Beware the convenience wall: it is every bit as dangerous as the paywall

    Everyone knows the dangers of the paywall. They can be good for making money, but in a market where it costs between $1 and $4 to acquire a customer, it is critical to keep those customers. Paywalls...

    • Posted 3 years ago
    • 9
  • Complexity in layers: Free-to-play Design, rule 4

    The most successful free-to-play games don’t punish their players. Everyone makes progress, just by turning up. But a dedicated player, who keeps trying to learn and improve, is rewarded with increased complexity. Make sure you build complexity in...

    • Posted 3 years ago
    • 3