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Kickstarter: After the Kick but before the Start
I'm the creative director at Stoic and we've been working on The Banner Saga after a shockingly successful Kickstarter campaign. We set out to raise $100,000 to help us expand our game content and ending up with...
- Posted 307 days ago
Top ten marketing tips for AAA games
At the GameHorizon Conference earlier this week, Tom Rothenberg (@ryujinXV), managing partner of McCann Ericson UK, gave a talk on how to achieve a successful marketing campaign in this social-networked media environment. Tom oversees the Microsoft account...
- Posted 1053 days ago
What’s the best way to build community? Delete your forums
Forums are nasty, inbred places where aggressive denizens fight hard to keep outsiders at bay. So why do so many games companies believe that community = forum. Forums seem like a great idea. “Hey, we can offer...
- Posted 1267 days ago
Do developers even want to talk to their customers?
I’ve just returned from the GameHorizon Conference, which was very focused on online and self-publishing. (It was a great conference, thanks for asking, and congratulations to Carri and the team). But it threw up some interesting issues,...
- Posted 1426 days ago