- ARPDAUPosted 257 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 299 days ago
- Your quick guide to metricsPosted 351 days ago
Zynga and Rovio: the numbers [infographic]
This great infographic puts the numbers on Zynga and Rovio side by side. With Rovio planning an IPO next year, it is doomed to the same crisis as Zynga? Can Zynga even hope to emulate Rovio's success...
- Posted 203 days ago
The future of freemium is no casual matter
If you've been to a games industry conference over the last couple of years, you have probably heard some guy in a hat at the back of the room shout "You should have gone Freemium!" That was...
- Posted 224 days ago
Facebook changes mean that Cityville lost 20 million mAUS last week
Glance at the Appdata chart for Cityville and you’d be forgiven for thinking that Zynga had a terrible weekend. MAUs fell from around 75 million to around 55 million on a single day. If you thought the change...
- Posted 581 days ago
Is Zynga breaching the Consumer Protection from Unfair Trading regulations?
Last week, I wrote a post about a new big monetisation banner that popped up when I returned to Zynga’a Cityville. I wondered if it was a last-ditch attempt to get me to spend money (although I...
- Posted 666 days ago
Is this a last-ditch attempt by Zynga to charge me some money?
I logged in to Cityville on Sunday doing some research for a new book idea I’m working on. (More about that soon). I haven’t played for months, and as I cleared withered crops and collected some ancient...
- Posted 670 days ago
Does Zynga intentionally kick players out of its games after two months?
At the Gamification Shoreditch conference last month, Raf Keustermans said that Zynga had a duration of only two months. That means that the average user only stays playing any one of its games for two months before...
- Posted 715 days ago
SP-elling it out. How balancing your players on an “SP” knife edge is the secret to social games success
Zynga understands how to offer players the choice between different ways of playing the game. In Cityville, it has elevated the presentation of those choices to a fine art - and every choice advances Zynga's business model
- Posted 795 days ago