- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 3 years ago
- Your quick guide to metricsPosted 3 years ago
How much does an American spend on mobile games? Less than a Chinese person
SuperDataResearch has just released some fascinating statistics on conversion rates and ARPPU of mobile games, comparing the behaviour of players in the US and China. Their conclusion might not be what you expect: American has higher conversion...
- Posted 9 months ago
Monetisation in different markets
This is an extract from a white paper by inMobi. Download the full white paper here The first decision in a monetization strategy starts with understanding which types of games are popular in which regions. For example,...
- Posted 10 months ago
Going global with local help
Deputy Editor Zoya Street has been trying to make sense of the bewildering array of platforms and services available to mobile game developers. In this post, he looks at four companies helping developers to publish their games...
- Posted 1 year ago
Freemium revenues have increased 4x on iOS in 12 months
60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...
- Posted 2 years ago
Every moment of every day, 2 million Chinese people are playing games
If you ever doubted that China is the mainstay of online gaming, the Financial Times dispelled it this morning. 2 million young Chinese playing games at any moment 64 per cent. of all Chinese Internet users are...
- Posted 5 years ago
Chinese gamers are pro-democracy, anti-microtransactions and hate “over-commercialisation” Who’d have thought it?
Tiananmen Square, eat your heart out. Nothing gets a gamer so riled as “suits” messing with their favourite franchise. So when a new version of The Legend Returns was launched, with shocking features such as allowing players...
- Posted 5 years ago
How much did the Chinese downtime for World of Warcraft cost Activision?
World of Warcraft’s servers have been down for a couple of month now, but the end appears to be in sight. GamaSutra reports that the Chinese government has now approved a “limited beta” to start on July...
- Posted 6 years ago