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Freemium revenues have increased 4x on iOS in 12 months
60% of social games monetisation comes from virtual goods. Ustwo's Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free. 85% of players do not return after the...
- Posted 201 days ago
Every moment of every day, 2 million Chinese people are playing games
If you ever doubted that China is the mainstay of online gaming, the Financial Times dispelled it this morning. 2 million young Chinese playing games at any moment 64 per cent. of all Chinese Internet users are...
- Posted 1262 days ago
Chinese gamers are pro-democracy, anti-microtransactions and hate “over-commercialisation” Who’d have thought it?
Tiananmen Square, eat your heart out. Nothing gets a gamer so riled as “suits” messing with their favourite franchise. So when a new version of The Legend Returns was launched, with shocking features such as allowing players...
- Posted 1355 days ago
How much did the Chinese downtime for World of Warcraft cost Activision?
World of Warcraft’s servers have been down for a couple of month now, but the end appears to be in sight. GamaSutra reports that the Chinese government has now approved a “limited beta” to start on July...
- Posted 1396 days ago
World of Warcraft loses 6 million users
To lose a million users may be regarded as a misfortune; to lose 6 million looks like carelessness. World of Warcraft may be in imminent danger of losing its crown as the largest massively-multiplayer online role-playing game...
- Posted 1418 days ago
China Bans Gold Farming: Notoriously Controlling, Yet Forward Thinking?
The Chinese Ministries of Culture and Commerce announced on Monday that the trading of virtual currency for real world cash is to be banned outright, in the name of reducing illegal gambling and money laundering. From the...
- Posted 1425 days ago
Nokia generates 3x as much revenue in China as in the US
Writing in the Financial Times today, John Gapper talks about way global brands are increasing rising in the East rather than in the West. He cites some particularly startling numbers for Nokia: "revenues last year of €5.9bn...
- Posted 1494 days ago