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    Becoming a Mobile Bloomingdale’s: Merchandising Free-to-Play

    Should every free-to-play game be a virtual shopping experience? Opinions vary, but if your bread and butter is microtransactions then there’s a strong case for learning how to merchandise. Not everybody will want to implement the same...

    • Posted 1 year ago
    • 1
  • Digital card games revive stagnant retail business, reaching $714MM by 2014E

    Originally invented as a ‘casual’ game to play in between role-playing sessions at tournaments, collectible card games (CCGs) today are one of the fastest growing segments among online games. In 2011 worldwide sales totaled $2.1 billion, after...

    • Posted 2 years ago
    • 2
  • Gamescom hosts fight for the games market

    The games world is limbering up for its own titanic struggle—a battle of the old versus the new. A battle between the bombast and hype of traditional, high-quality console games and the metrics-led marketing of the new...

    • Posted 3 years ago
    • 0
  • How Facebook Will Kill Steam

    Back on 13 May, Nicholas wrote a post slamming the Facebook game N.O.V.A. ELITE for having a minimum specification, control layout sheet and loud music. All cardinal sins, he argued, of a social game. I disagreed with...

    • Posted 3 years ago
    • 1
  • Why the mass market will NEVER be gamers

    Margaret Robertson pointed me to this article on Scott Pilgrim vs the World. The article is not about the film, it’s about the endless carping about the assumed teenage, ADD, geeky males that the film must be...

    • Posted 4 years ago
    • 5
  • Designing games for Netbooks – a $5,000 competition

    Intel is trying hard to push its Intel Atom Developer program to encourage developers to make games targeted at Netbooks. Their latest promotion is a game design competition organised by The Game Creators. The design guidelines say...

    • Posted 4 years ago
    • 1
  • The online games market was worth $15 billion in 2009, and will grow to $20 billion in 2010

    How much is the online games industry worth? It’s a tough question, and is plagued by a difficulty of definitions. For example, Inside Social Games estimates that only half of the $1.6 billion they forecast to be...

    • Posted 4 years ago
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