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  • Designing Free-to-play games with AAA Developers

    Working with traditional game developers is an interesting challenge for me as a business model designer. I am working with several different studios on a total of 15 different games. It is making me re-evaluate how I...

    • Posted 2 years ago
    • 5
  • The techcrunch guide to freemium

    TechCrunch this morning posted a no-nonsense guide to the different business models in freemium, and some common misconceptions that people have about the way freemium works. It’s aimed more at B2B applications than B2C, but it is...

    • Posted 3 years ago
    • 2
  • Free to play: a successful industry or an evil blight on gaming?

    As part of the free public sessions at Edinburgh Interactive, I gave a talk on the power of free. This is my most comprehensive presentation of how I think about it free. If you want a summary of...

    • Posted 3 years ago
    • 1
  • Censorship, IPs’ and Business

    Following the BT/Newbinz decision, an argument about censorship, IP rights and business models broke out on Twitter. The discussion is presented here as a single post, collated with storify. Weighing in on the debate featured here are:...

    • Posted 3 years ago
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  • The rule of 0-1-100

    A free-to-play game is fundamentally different from a traditional game. There is a simple rule - the rule of 0-1-100 - that makes for a successful F2P game.

    • Posted 4 years ago
    • 17