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- Your quick guide to metricsPosted 348 days ago
What you should learn from HTML5 without using HTML5
Last week I was at the HTML5 developer's conference. A dark shadow hung over the entire event, and Mark Zuckerberg's words could be heard echoing through every presentation: "our biggest mistake was betting on HTML5." Predictably then, a...
- Posted 208 days ago
My F2P Journey: Fallen London
As I mentioned in my recent post about joining GAMESbrief, my roots are in traditional PC and console gaming – pay your money up front, get your disc in a box, and play it till your heart’s...
- Posted 240 days ago
CPA, CAC and Customer Acquisition costs
The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph...
- Posted 527 days ago
Gamescom hosts fight for the games market
The games world is limbering up for its own titanic struggle—a battle of the old versus the new. A battle between the bombast and hype of traditional, high-quality console games and the metrics-led marketing of the new...
- Posted 638 days ago
I think Facebook is over
If Facebook games are an arms race, then Zynga have clearly won it. They have more users than their next nine competitors combined and a lock on cross promotion that can’t be beaten. Only Zynga is able...
- Posted 683 days ago
The real numbers behind Bigpoint’s $350 million deal
Congratulations to Heiko Hubertz, Simon Guild and the rest of the team at Bigpoint. They’ve just sold a majority stake in Bigpoint for $350 million. But if you play Bigpoint’s games, and are hoping for a new raft...
- Posted 753 days ago
What does it take to make a successful games company?
I chaired a very august panel of games industry figures at the inaugural Investec Digital Media Conference last Thursday. The conference brought together leading digital media companies together with a range of investors and was illuminating and...
- Posted 1104 days ago