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  • Looking at In-Game Currencies

    This is a guest post from GameSparks, crossposted from their blog   The dominant approach to making and monetizing free-to-play games is constantly in flux. The market continues to grow and new contenders are always attempting to...

    • Posted 3 years ago
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  • How Hearthstone gets loot

    This is a guest post from Mark Sorrell Hands up who wants an exhaustive and in-depth look at the pricing model employed by Blizzard’s card-battling behemoth, Hearthstone? Yay! I knew you’d be into it! Hold on to...

    • Posted 4 years ago
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  • Why LoL’s Free-to-Play design carries the eSport to victory

    The free-to-play model perfected by Riot Games demonstrates how putting the fans and the gameplay first are the keys to a cash cow title.

    • Posted 4 years ago
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  • My take on Blizzard’s RealID campaign: World of Warcraft gamers, please just grow up

    The announcement that Blizzard was about to force its gamers not to be anonymous kicked up a (can I say shitstorm? Yes? Yes.) well, a shitstorm. The BBC calls it a “row”; CNET calls it a “controversy”,...

    • Posted 7 years ago
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  • Sam Raimi to direct Warcraft movie

    This isn’t strictly about the business of games, but I’m excited by it. Blizzard, Warner Bros and Legendary Pictures have announced that Sam Raimi is to direct the Warcraft movie. Raimi is the acclaimed director of Spider-Man,...

    • Posted 8 years ago
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  • World of Warcraft loses 6 million users

    To lose a million users may be regarded as a misfortune; to lose 6 million looks like carelessness. World of Warcraft may be in imminent danger of losing its crown as the largest massively-multiplayer online role-playing game...

    • Posted 8 years ago
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