- ARPDAUPosted 287 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 328 days ago
- Your quick guide to metricsPosted 381 days ago
How to define a whale?
I am toying with the idea of defining the cut-off for whales. Help me finalize the definition.
- Posted 203 days ago
There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...
- Posted 287 days ago
What’s an impressive conversion rate? And other stats updates
Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...
- Posted 328 days ago
Your quick guide to metrics
I recently gave a talk at the Social Games Summit in Berlin about metrics in free-to-play games. Basicually, it's a quick-start guide to using the online games spreadsheet to start tracking your games' success and figuring out...
- Posted 381 days ago
World of tanks reaches Double digit Millions in Monthly profit
The juggernaut that is World of Tanks has revealed some impressive metrics in an interview with GamesIndustry,biz.
- Posted 458 days ago
Social Gaming Summit, Berlin
“Does free-to-play work” is no longer the question. Those who say it doesn’t are the games equivalent of climate change deniers. What matters now is how to make free-to-play work WELL to create popular, enjoyable and profitable...
- Posted 477 days ago
Metrics, Benchmarks and buckets of money
I was asked to give a talk at Game Connection by Chris Kingsley of Rebellion (well, actually, he asked me to submit a proposal to the advisory board). His main beef: “not enough people put actual numbers...
- Posted 559 days ago