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  • Naturalmotion sold to Zynga for $527 million, Benchmark’s successful games exits hit $2 billion

    I am so pleased with the news that NaturalMotion has sold to Zynga for $527 million. It’s a great result for the UK games investors when investors, entrepreneurs and game makers can see that you can make...

    • Posted 3 years ago
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  • Whales, Dolphins and Minnows – the beating heart of a free-to-play game

    The secret to a free-to-play game is not volume. It is not about getting millions of users and relying on only a tiny percentage of that enormous volume to cover your costs. It is about understanding the power-law....

    • Posted 6 years ago
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  • Retention rate, churn and duration

    Retention rate, churn and duration all measure the same thing: how effective are you at getting users to come back to your game.

    • Posted 6 years ago
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  • DAU/MAU = engagement

    Across the online games world, engagement is a key objective. The more engaged a user is in your game, the more likely they are to spend. If they come back every day, they are more likely to...

    • Posted 6 years ago
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  • Daily Active Users (DAUs)

    In online games, DAUs has become a bigger focus of attention for game designers than MAUs. This is good for game design, iteration and rapid changes. It is bad for the finance division. It remains difficult to build...

    • Posted 6 years ago
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  • Monthly Active Users

    MAUs has emerged as the gold standard for understanding how big your audience is for online games. It may not be the best metric, but it is in common use, is comparable across many apps (especially on Facebook)...

    • Posted 6 years ago
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  • Mitch Lasky emphasises that distribution, not content, is king

    At a keynote at SMU’s Law School, Mitch Lasky argued that the industry has got its focus all wrong: Content innovation drives audience growth, but “distribution innovation drives value creation“. (Source: GamaSutra) Mitch has the track record...

    • Posted 8 years ago
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