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  • FlickrCC image by Claudia Regina
    Google Play leads iOS for downloads, and other market data

    We’ve made another small update to our benchmark data pages, with new figures on how games big and small acquire, retain and monetise their users. Plus, we’ve added some new information about how Android and iOS compare...

    • Posted 6 months ago
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  • What’s an impressive conversion rate? And other stats updates

    Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...

    • Posted 2 years ago
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  • How much are Tablet users spending on Virtual Goods? ABout $62

    Magid Associates have released their latest gaming trends research (although 10 minutes of Googling and I still can’t find the original. I’m relying on’s write-up). The key stats that leaped out at me: Where are the...

    • Posted 2 years ago
    • 1
  • Numbers from GDC

    I've uploaded our first round of statistics gathered at GDC to the spreadsheet posts!

    • Posted 2 years ago
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  • Statistics from the mobile games forum

    If you missed some of the best figures from the Mobile Games Forum, either because you weren't there or because you were too busy networking, don't worry. GAMESbrief has you covered.

    • Posted 2 years ago
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  • Social Games Summit Stats

    The Social Games Summit last month was packed full of juicy stats. Take a look at some of the most interesting and useful figures below.

    • Posted 2 years ago
    • 4
  • ARPPU in freemium games

    Most media people think in terms of normal distributions. If the price of a game “averages” £15 over its lifetime, total revenue = number of units sold x average price. The entire industry therefore fixates on number...

    • Posted 2 years ago
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