- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Why free-to-play benchmarks don’t matter
I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...
- Posted 1 month ago
The First 48 Hours: How to know NOW if you’ve got a hit or are DOA
A guest post from Jon Walsh of Fuse Powered based on a talk given at Casual Connect Although the common consensus is that you should collect metrics for at least 30 days before drawing any major conclusions...
- Posted 2 months ago
Chinese mobile games’ ARPPU is over $30, and other new benchmark data
What kind of ARPPUs are typical in different parts of the world? How much should you pay to acquire a user? How many users can you expect to spend money? The latest updates to the spreadsheet benchmark...
- Posted 5 months ago
A comprehensive list of metrics for free-to-play games
This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...
- Posted 5 months ago
How much does an American spend on mobile games? Less than a Chinese person
SuperDataResearch has just released some fascinating statistics on conversion rates and ARPPU of mobile games, comparing the behaviour of players in the US and China. Their conclusion might not be what you expect: American has higher conversion...
- Posted 6 months ago
Google Play leads iOS for downloads, and other market data
We’ve made another small update to our benchmark data pages, with new figures on how games big and small acquire, retain and monetise their users. Plus, we’ve added some new information about how Android and iOS compare...
- Posted 12 months ago
What’s an impressive conversion rate? And other stats updates
Part of my job here at Gamesbrief is to regularly update the stats pages for the Free to Play Spreadsheet. Recently I've been particularly interested in conversion rates: namely, what makes a good conversion rate? We know...
- Posted 2 years ago