- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Latest data added to our free-to-play benchmarks
Games are among the easiest mobile apps to monetise, but other apps are finding it easier and easier to generate revenue. Users are increasingly comfortable spending money on mobile devices, and their engagement is high enough that...
- Posted 8 months ago
There are so many stats bandied around for F2P games, it can sometimes be difficult to choose which ones to track. We don’t currently use ARPDAU (Average Revenue Per Daily Active User) in the GAMESbrief spreadsheet, but...
- Posted 2 years ago