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  • Conversion rate from lite to premium

    This extremely useful infographic contains all kinds of interesting data about the success of The Room and The Room Two. These points are particularly interesting: 12% conversion rate from lite to premium iOS dominates their sales figures...

    • Posted 8 months ago
    • 0
  • FlickrCC William Hook
    Top free games charts are killing indies

    This is a guest post from John Griffin, co-founder of Gamesparks.com Might as well start off the new year with a controversial topic.  Top Games charts.  All of the stores provide charts to help promote a subset...

    • Posted 10 months ago
    • 8
  • Combat-Monsters019b
    Improving Freemium Design: Combat Monsters

    Rubicon has built a pretty good framework for a fun and engaging game. There's a core loop, several different types/classes of characters to fit your play style, hundreds of unique cards, single player campaign and multiplayer. I...

    • Posted 11 months ago
    • 3
  • kristian_segerstrale
    An analytical framework for brand advertising in mobile games

    This is a guest post by Kristian Segerstrale of Initial Capital, originally published on their blog. Initial Capital work with many game companies, ranging from stealth mode yet-to-launch companies to global stars like Supercell. A common theme...

    • Posted 12 months ago
    • 4
  • FlickrCC image by Claudia Regina
    Google Play leads iOS for downloads, and other market data

    We’ve made another small update to our benchmark data pages, with new figures on how games big and small acquire, retain and monetise their users. Plus, we’ve added some new information about how Android and iOS compare...

    • Posted 12 months ago
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  • Flickr CC by Nicholas Raymond
    Going global with local help

    Deputy Editor Zoya Street has been trying to make sense of the bewildering array of platforms and services available to mobile game developers. In this post, he looks at four companies helping developers to publish their games...

    • Posted 1 year ago
    • 3
  • Shared on CC license by mysza831 on Flickr
    Apps, relationships and the nature of money

    On Wednesday this week, panellists at the Mobile Beat conference lamented the fact that Google had too few credit card details on file to monetise their users well. One day later, I got an email offering me...

    • Posted 1 year ago
    • 1