The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects. Their success stories all share similar points of advice about transmedia game design:

Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail...

I’m going to be speaking at Games 4 Brands on Thursday in London. GAMESbrief readers can attend for £50 less than the normal price.

Title: Games for Brands Location: London Description: Nicholas Lovell will be speaking on ‘Starting your Brand’s Journey into Games – The key differences between Transmedia, Gamification and Advergaming‘, at the Games for Brands conference. The event will...

This post originally appeared in the Digital Content Monetization newsletter and is reproduced by kind permission. You can find further posts under the DCM tag. Earlier this week, I gave a lecture to 25 students on a...

The following is my experience in developing a Flash based Facebook game for a major international brand. I pondered for a while if I should write about it because the experience is on-going but after talking it...

The GAMESbrief guide to marketing and gaming has been very popular, and huge thanks to everyone who has shared it via Twitter, email and Facebook. There has been some negative response though. In particular, some people took...