- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
A comprehensive list of metrics for free-to-play games
This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...
- Posted 2 months ago
I just want to be normal #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give me a chance to feel like I’m among my friends. For a full...
- Posted 3 months ago
Naturalmotion sold to Zynga for $527 million, Benchmark’s successful games exits hit $2 billion
I am so pleased with the news that NaturalMotion has sold to Zynga for $527 million. It’s a great result for the UK games investors when investors, entrepreneurs and game makers can see that you can make...
- Posted 6 months ago
Social proof, sex and intrigue–a depressingly effective advertising combination
I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...
- Posted 11 months ago
How to Negotiate a Content License
Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...
- Posted 1 year ago
Getting Beyond Licensed Content’s Bad Rap
One way that mobile developers and publishers can get their games noticed and potentially lower their customer acquisition costs is through content licensing, using well-known and recognizable intellectual property – characters, stories and brands from movies, TV,...
- Posted 1 year ago
ARMing yourself at Login 2012
Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.
- Posted 2 years ago