- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
Naturalmotion sold to Zynga for $527 million, Benchmark’s successful games exits hit $2 billion
I am so pleased with the news that NaturalMotion has sold to Zynga for $527 million. It’s a great result for the UK games investors when investors, entrepreneurs and game makers can see that you can make...
- Posted 3 months ago
Social proof, sex and intrigue–a depressingly effective advertising combination
I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...
- Posted 8 months ago
How to Negotiate a Content License
Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...
- Posted 10 months ago
Getting Beyond Licensed Content’s Bad Rap
One way that mobile developers and publishers can get their games noticed and potentially lower their customer acquisition costs is through content licensing, using well-known and recognizable intellectual property – characters, stories and brands from movies, TV,...
- Posted 11 months ago
ARMing yourself at Login 2012
Acquisition, retention and monetisation dominate discussions about free-to-play gaming, and Login conference 2012 was no exception.
- Posted 2 years ago
How much should I spend on acquisition? And other new benchmarks
How much should I be spending on acquisition? This is the page where we will collect benchmarks for advertising spending.
- Posted 2 years ago
Did OpenFeint really just sell for 368x revenues?
Earlier this week, Japan’s Gree bought OpenFeint for $104 million. The nice thing about Japanese transactions is that listed companies have to give details of the transaction. Here are the details they gave about the underlying revenues and...
- Posted 3 years ago