- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 3 years ago
Imaginary friends are better than no friends at all #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: if I don’t have any friends in your game, don’t let that stop you...
- Posted 3 months ago
Why Microsoft bought Minecraft
Earlier today, Nicholas published an article explaining why he didn’t expect Microsoft to buy Minecraft developer Mojang. As you probably know by now, he was wrong; Microsoft is actually buying the Swedish company for $2.5 billion. Nicholas...
- Posted 3 months ago
A comprehensive list of metrics for free-to-play games
This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...
- Posted 7 months ago
I just want to be normal #f2ptoolbox
The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give me a chance to feel like I’m among my friends. For a full...
- Posted 8 months ago
Naturalmotion sold to Zynga for $527 million, Benchmark’s successful games exits hit $2 billion
I am so pleased with the news that NaturalMotion has sold to Zynga for $527 million. It’s a great result for the UK games investors when investors, entrepreneurs and game makers can see that you can make...
- Posted 11 months ago
Social proof, sex and intrigue–a depressingly effective advertising combination
I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...
- Posted 1 year ago
How to Negotiate a Content License
Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...
- Posted 2 years ago