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  • Imaginary friends are better than no friends at all #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: if I don’t have any friends in your game, don’t let that stop you...

    • Posted 3 years ago
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  • Why Microsoft bought Minecraft

    Earlier today, Nicholas published an article explaining why he didn’t expect Microsoft to buy Minecraft developer Mojang. As you probably know by now, he was wrong; Microsoft is actually buying the Swedish company for $2.5 billion. Nicholas...

    • Posted 3 years ago
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  • A comprehensive list of metrics for free-to-play games

    This is a guest post from Shyamal Dave of Mech Mocha, an independent free-to-play studio based in Ahmedabad, India. A decent number of downloads is a good head-start and a very good reason to throw a boat-party...

    • Posted 3 years ago
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  • I just want to be normal #f2ptoolbox

    The F2P toolbox will teach you 54 of the most important and high-impact ideas in modern game design. This is one of them: give me a chance to feel like I’m among my friends. For a full...

    • Posted 3 years ago
    • 0
  • Naturalmotion sold to Zynga for $527 million, Benchmark’s successful games exits hit $2 billion

    I am so pleased with the news that NaturalMotion has sold to Zynga for $527 million. It’s a great result for the UK games investors when investors, entrepreneurs and game makers can see that you can make...

    • Posted 4 years ago
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  • Social proof, sex and intrigue–a depressingly effective advertising combination

    I just saw this ad in the Sponsored Link section of my Facebook feed, sandwiched between Farmville 2 and the Doctor Who Figure collection It is for Stormfall: Age of War, a Facebook game by Plarium, an...

    • Posted 4 years ago
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  • How to Negotiate a Content License

    Part of the beauty of licensing is that a genuine measure can be taken of the popularity and target demographics of a prospective licensed property – something that cannot be done with a title and characters newly...

    • Posted 4 years ago
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