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How low-tech could save console gaming
I can watch a TV show live, in crystal-clear digital HD or, I can stream it from iPlayer when I want. At lower quality. Not bad quality, but I could have better, at the cost...
- Posted 432 days ago
What Happens When Activision’s ‘Oil Well’ Dries Up?
The digital business has not been a major part of Activision's strategy. It has been content to allow Electronic Arts to snap up businesses such as Playfish, Chillingo and PopCap. It has increased its reliance on its...
- Posted 633 days ago
Indie Marketing: tell the world! (Part one)
We made the decision early on with Hogrocket to self-publish our games. This doesn’t mean “we’ll release it and see how it does” - we’re taking the publishing side of things very seriously. We have Marketing and...
- Posted 642 days ago
Top ten marketing tips for AAA games
At the GameHorizon Conference earlier this week, Tom Rothenberg (@ryujinXV), managing partner of McCann Ericson UK, gave a talk on how to achieve a successful marketing campaign in this social-networked media environment. Tom oversees the Microsoft account...
- Posted 1059 days ago