- ARPDAUPosted 2 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 2 years ago
- Your quick guide to metricsPosted 2 years ago
What kind of a relationship is this?
Some thoughts on the intersection between game design and marketing from Deputy Editor Zoya...
- Posted 3 months ago
[Gamesbriefers] Should you outsource PR?
Question: When an indie game is successful, the press attention can be completely overwhelming....
- Posted 7 months ago
Thoughts on PR from Mode 7
This is a guest post by Paul Taylor of indie studio Mode 7 games....
- Posted 1 year ago
How to crowd-fund when nobody knows who you are
Not long ago, I was talking about crowd-funding with someone over coffee. 'I remember...
- Posted 2 years ago
Is conversion rate usually quoted daily, monthly or lifetime?
I got an email last week asking me the following question: "Some folks insist...
- Posted 5 days ago
Zynga’s conversion rate
I was digging into definitions of conversion rate, and came across this slide from...
- Posted 1 week ago
Gameforge revealed some stats – they are useful
I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst...
- Posted 2 weeks ago
Chinese mobile games’ ARPPU is over $30, and other new benchmark data
What kind of ARPPUs are typical in different parts of the world? How much...
- Posted 4 months ago