Featured

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  Sell emotion, not content: Free-to-play Design Rule 13

  Selling content is what content creators do, right? Not any more. Now that digital distribution has...

  • Posted 202 days ago
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  Connecting to customers: your Youtube channel

  Every game needs a YouTube video. It is the anchor of your marketing campaign,...

  • Posted 462 days ago
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  Time to Stop Asking for Permission

  For the past twenty years, developers have had to ask permission before they could...

  • Posted 466 days ago
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  Email Marketing for Game Developers

  The number rule for acquiring customers is to make sure that you can contact...

  • Posted 469 days ago
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Self-Publishing a Game

Free to Play Forecasting

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  ARPDAUs, conversion rates and other new datapoints

  I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages with new data. I collect...

  • Posted 70 days ago
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  ARPDAU

  There are so many stats bandied around for F2P games, it can sometimes be...

  • Posted 257 days ago
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  What’s an impressive conversion rate? And other stats updates

  Part of my job here at Gamesbrief is to regularly update the stats pages...

  • Posted 299 days ago
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  Your quick guide to metrics

  I recently gave a talk at the Social Games Summit in Berlin about metrics...

  • Posted 351 days ago
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