- ARPDAUPosted 257 days ago
- What’s an impressive conversion rate? And other stats updatesPosted 299 days ago
- Your quick guide to metricsPosted 351 days ago
Sell emotion, not content: Free-to-play Design Rule 13
Selling content is what content creators do, right? Not any more. Now that digital distribution has...
- Posted 202 days ago
Connecting to customers: your Youtube channel
Every game needs a YouTube video. It is the anchor of your marketing campaign,...
- Posted 462 days ago
Time to Stop Asking for Permission
For the past twenty years, developers have had to ask permission before they could...
- Posted 466 days ago
Email Marketing for Game Developers
The number rule for acquiring customers is to make sure that you can contact...
- Posted 469 days ago
Why Frozen Synapse costs money
I believe free-to-play in core games works at a massive...
- Posted 4 days ago
20 million downloads later: What First Touch Games has learned about free-to-play
Score! was part of Apple’s 12 Days Of Christmas promotion,...
- Posted 18 days ago
ARPDAUs, conversion rates and other new datapoints
I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages with new data. I collect...
- Posted 70 days ago
There are so many stats bandied around for F2P games, it can sometimes be...
- Posted 257 days ago
What’s an impressive conversion rate? And other stats updates
Part of my job here at Gamesbrief is to regularly update the stats pages...
- Posted 299 days ago
Your quick guide to metrics
I recently gave a talk at the Social Games Summit in Berlin about metrics...
- Posted 351 days ago