Latest spreadsheet

• ARPDAUs, conversion rates and other new datapoints

  I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages with...

  • Posted 71 days ago
  • 1
• ARPDAU

  There are so many stats bandied around for F2P games,...

  • Posted 258 days ago
  • 11
• What’s an impressive conversion rate? And other stats updates

  Part of my job here at Gamesbrief is to regularly...

  • Posted 300 days ago
  • 3
• Your quick guide to metrics

  I recently gave a talk at the Social Games Summit...

  • Posted 352 days ago
  • 1
• How much should I spend on acquisition? And other new benchmarks

  How much should I be spending on acquisition? This is...

  • Posted 355 days ago
  • 1
• How many downloads?

  How many units of a paid-for game can you sell?...

  • Posted 525 days ago
  • 3
• CPA, CAC and Customer Acquisition costs

  The costs of acquiring customers for Facebook, browser and mobile...

  • Posted 531 days ago
  • 1
• What share does the platform take?

  The GAMESbrief revenue forecasting spreadsheet is aimed at forecasting gross...

  • Posted 539 days ago
  • 9
• ARPPU in freemium games

  Most media people think in terms of normal distributions. If...

  • Posted 546 days ago
  • 12
• Whales, Dolphins and Minnows – the beating heart of a free-to-play game

  The secret to a free-to-play game is not volume. It...

  • Posted 553 days ago
  • 27