Latest Marketing

• 20 million downloads later: What First Touch Games has learned about free-to-play

  Score! was part of Apple’s 12 Days Of Christmas promotion,...

  • Posted 18 days ago
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• The secret to player engagement: never release a sequel

  The "Sequel Strategy" for Free-to-Play games is bastardized between the...

  • Posted 61 days ago
  • 4
• Mobile apps data challenge

  How well do you know your industry? Care to test...

  • Posted 129 days ago
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• Call them back – part 2 of Dating Strategies for Player Retention

  A player may have a great first go-round, but then...

  • Posted 131 days ago
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• Managing a Free-to-Play Product: a Publisher’s Perspective

  Nicholas asked me to write an article on the perspective...

  • Posted 167 days ago
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• In-game messaging and the science of listening

  The art of successful monetisation lies in the Science of...

  • Posted 175 days ago
  • 2
• Five essentials when launching your first Android game

  For this week’s guest post, Deputy Editor Zoya asked Leslie...

  • Posted 216 days ago
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• How to crowd-fund when nobody knows who you are

  Not long ago, I was talking about crowd-funding with someone...

  • Posted 230 days ago
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• Best of British: game jamming for cross-promotion and community

  In July this year a team of independent developers descended...

  • Posted 251 days ago
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• Why a good portfolio is not enough

  Whether you’re still studying or already dipping your feet into...

  • Posted 265 days ago
  • 3