Archive for the ‘Marketing’ Category

Five tips for transmedia game development

February 3, 2012

The Mobile Games Forum featured three speakers from studios that carry out brand extension and advergaming projects. Their success stories all share similar points of advice about transmedia game design:

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Posted in: Marketing, Opinion

Tagged with: advergaming, brand extension, teen nickelodeon, transmedia, volkwagen challenge, weeworld, xmg

1 Comment
CPA hits all-time high

February 1, 2012

Fiksu’s Cost Per Loyal User Index, a measure of how much it costs to acquire a customer who will open a mobile app three times or more, rose to an all-time high last December at $1.81.

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Posted in: Marketing

Tagged with: cpa, customer acquisition, mobile games

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Spilt Milk Studios Development Diary 18: Christmas Roundup

December 21, 2011

I thought it’d be nice (and a bit of a reassuring cliché) to do a roundup of the Hard Lines story so far, and take a look at some of the interesting facts and figures that have come to light since we launched Hard Lines in June of this year.

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Posted in: Guest Post, Lessons Learned, Marketing, Sales

Tagged with: andrew smith, digital distribution, downloads, guest post, hard lines, iaps, spilt milk studios

2 Comments
Be Honest, Be Nice: Marketing And PR For Indie Developers

December 21, 2011

Andrew Smith of Spilt Milk Studios (and the associated developer diaries on GAMESbrief) has written a great piece on indie PR and marketing on Gamasutra. His summary: Be nice. Market to the platform holder, as well as your fans. Use Twitter. Be confident in your voice. Open up a conversation. Believe that everything you’re doing [...]

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Posted in: Marketing

Tagged with: advice, andrew smith, events, gamasutra, marketing, spilt milk studios

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CPA, CAC and Customer Acquisition costs

December 8, 2011

The costs of acquiring customers for Facebook, browser and mobile games is soaring. At the same time, virality is ever more elusive as Facebook shuts down spam messages and mobile has still not harnessed the social graph on a technical level (although word-of-mouth is still very effective).

The cost of acquiring a customer (often called CPA – Cost Per Acquisition – or CAC – Customer Acquisition Cost) is definitely rising. But how far?

That’s a very difficult question. Not least because the difference between CPA and effective CPA (eCPA) is so critical.

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Posted in: Featured, Marketing

Tagged with: browser games, cac, cost per acquisition, cpa, customer acquisition cost, ecpa, marketing spend, mobile games, social games, spreadsheet

1 Comment
What is Facebook for?

December 5, 2011

The writings are on the wall. Zynga has won Facebook. Facebook is over. And Facebook is very afraid. At the Social Games Summit, it was generally agreed that virality never comes for free anymore, and the rising cost of targeted advertising has made it prohibitively expensive for small start-ups to acquire enough customers on Facebook to make a decent turnover (see Social Games Summit Stats). Nevertheless, Facebook is not going away – this is merely the end of Facebook.com.

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Posted in: Events, Marketing

Tagged with: android, facebook, iOS, kindle fire, mobile games, social games

3 Comments
Spilt Milk Studios Development Diary 17: Tale of Tails

December 2, 2011

Hello! That’s it for this entry.

Had you fooled huh? I’m in a playful mood because I’ve had a haircut.

A serious point will be made about this at the end. Promise. I’m just worried you don’t read that far. You meany.

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Posted in: Guest Post, Marketing, Sales

Tagged with: andrew smith, hard lines, iOS, spilt milk studios

2 Comments