Latest Featured

• Sell emotion, not content: Free-to-play Design Rule 13

  Selling content is what content creators do, right? Not any more. Now...

  • Posted 202 days ago
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• Connecting to customers: your Youtube channel

  Every game needs a YouTube video. It is the anchor...

  • Posted 462 days ago
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• Time to Stop Asking for Permission

  For the past twenty years, developers have had to ask...

  • Posted 466 days ago
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• Email Marketing for Game Developers

  The number rule for acquiring customers is to make sure...

  • Posted 469 days ago
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• Improve your revenue with the GAMESbrief free-to-play game forecasting spreadsheet

  I am a great believer in the “Keep it Simple”...

  • Posted 593 days ago
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• Whales, True Fans and the Ethics of Free-to-play games

  The inexorable rise of free-to-play gaming has led to a...

  • Posted 607 days ago
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• You’re not selling content; you are selling emotion

  Last month, I argued why, on a ten year view,...

  • Posted 608 days ago
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• Three ways to market your indie game

  There is a battle royal brewing over the best way...

  • Posted 622 days ago
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• Spilt Milk Studios Development Diary 12 – Hundreds and Thousands

  We turned the game free on Sunday to make sure...

  • Posted 627 days ago
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• Indie Marketing: tell the world! (Part two)

  Some small developers confuse the act of “self-releasing” with the...

  • Posted 630 days ago
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