Archive for the ‘Past Events’ Category

What is Facebook for?

December 5, 2011

The writings are on the wall. Zynga has won Facebook. Facebook is over. And Facebook is very afraid. At the Social Games Summit, it was generally agreed that virality never comes for free anymore, and the rising cost of targeted advertising has made it prohibitively expensive for small start-ups to acquire enough customers on Facebook to make a decent turnover (see Social Games Summit Stats). Nevertheless, Facebook is not going away – this is merely the end of Facebook.com.

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Posted in: Marketing, Past Events

Tagged with: android, facebook, iOS, kindle fire, mobile games, social games

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Social Games Summit Stats

December 1, 2011

The Social Games Summit last month was packed full of juicy stats. Take a look at some of the most interesting and useful figures below.

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Posted in: Past Events, Sales

Tagged with: 519 games, arpda, arppu, arpu, joost van dreunen, kabam, kingdoms of camelot, kixeye, lloyd melnick, myyearbook, plumbee, raf keustermanns, retention, social games summit, statistics, superdata

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Transmedia, Gamification, Advergaming

November 24, 2011

Nicholas’ speaking schedule is getting ever more busy. If you missed Nicholas’ talk on Gamification, Transmedia, and Advergaming at the Games For Brands conference, then do not despair! The presentation is embedded below, and for more detail you can just head over to his post, ‘Gamification. Advergaming. Transmedia. The GAMESbrief guide to marketing and games.‘ [...]

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Posted in: Marketing, Past Events

Tagged with: advergaming, brands, games for brands, gamification, transmedia

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Social Games Masterclass in PARIS–Spread the word

November 24, 2011

As part of GameConnection in Paris, I’m giving a masterclass on “How to Make Money from Social Games”.

I’ve given this course a dozen time to indies in London, sponsored by government in Dublin, Liverpool, Newcastle and Glasgow, and inhouse for companies ranging from THQ and Square Enix to independent developers nDreams.

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Posted in: Past Events

Tagged with: game connection, masterclass, paris

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What is Facebook scared of?

November 15, 2011

At the Social Gaming Summit in London yesterday, Julien Codorniou, European head of gaming partnerships for Facebook, gave a keynote on the power of the graph.

For me, the presentation revealed more about Facebook’s fears than its strengths

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Posted in: Analysis, Past Events

Tagged with: facebook, fear, gamecenter, julien codorniou, wooga

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Games law, EULAs and terms of service

November 14, 2011

Osborne Clark’s seminar for inhouse lawyers in the games industry was surprisingly interesting for a non-lawyer like me. I’ve already embedded Jas Purewal’s slides on Lodsys, the mobile patent wars and interactive entertainment in a previous post. These are the slides on “EULAs and terms of service: what works and what doesn’t”. If you find [...]

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Posted in: Analysis, Past Events, Resources

Tagged with: eulas, games law, jaw purewal, osborne clark, terms of service

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The digital transition–Who is a hero and who is a Zero

November 10, 2011

If you’re reading this as it is posted, I should be taking the stage at the London Games Conference to convince 200 gaming industry bigwigs of the companies that I think are going to be winners or losers as digital outstrips physical as the primary way we distribute and experience games.

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Posted in: Opinion, Past Events

Tagged with: amazon, gaikai, handheld, london games conference, mmo, nimblebit, playstation home, subscription, thq, zynga

19 Comments