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  • Three basic principles of fun

    I saw this tweet from Nicole Lazarro: To have fun players must first know: how to play, how to do better, and how to win. Surprising how many Apps forget this. — Nicole Lazzaro (@NicoleLazzaro) June 25,...

    • Posted 3 months ago
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  • How many days can you retain a player?

    I’ve been watching a number of different games take different approaches to daily rewards. Some offer a bonus for coming back. Some offer escalating bonuses. Some give you a spin of a wheel to win a prize,...

    • Posted 4 months ago
    • 3
  • Should Amplitude be free-to-play? Audience research suggest that it should.

    Leigh Alexander of Gamasutra just wrote up the story of Amplitude, the game that Harmonix launched in 2003 and is now kickstarting a new, updated version a decade later. It contains a paragraph which suggests that the...

    • Posted 4 months ago
    • 0
  • The making of Angry Birds Go!

    Pocketgamer.biz just interviewed Graeme Monk, Studio Director at Exient, about the making of Angry Birds Go!. He gives insight into how often we threw away certain pieces of the design (particularly the user interface), the logic behind...

    • Posted 4 months ago
    • 0
  • Want an example of a good F2P game for core gamers? No problem, here’s 100 of them

    I often get asked to name F2P games that “get it right”. That usually means ones that appeal to core gamers, and are like “how games are meant to be”, which is a shame, because my favourite...

    • Posted 5 months ago
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  • King has released its Q1 earnings for 2014, and they are not pretty

    The stock market will respond to how King’s performance compares to the "indications" they gave during their IPO roadshow. That means that there are some ways we can look at the these numbers and understand what is...

    • Posted 5 months ago
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  • How much does an American spend on mobile games? Less than a Chinese person

    SuperDataResearch has just released some fascinating statistics on conversion rates and ARPPU of mobile games, comparing the behaviour of players in the US and China. Their conclusion might not be what you expect: American has higher conversion...

    • Posted 5 months ago
    • 0