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  • How to do a Kickstarter right, the Kitfox Games way

    Over on Gamasutra, Tanya X. Short of Kitfox Games sets out her lessons learned from the successful Kickstarter for Moon Hunters. The team, which had already developed and released mobile game Shattered Planet, set out to raise...

    • Posted 8 months ago
    • 1
  • Kim Kardashian’s mobile game made $51 million in revenue in 4 months

    SuperData Research’s roundup of the US digital gaming market has just come out. One key figure for me: Kim Kardashian: Hollywood made $51 million in its first four months. Given that this is a US report, that...

    • Posted 9 months ago
    • 4
  • Is conversion rate usually quoted daily, monthly or lifetime?

    I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...

    • Posted 9 months ago
    • 4
  • Zynga’s conversion rate

    I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014 conference call.     So Zynga’s conversion rate is between 1.6% and 1.9%. But what does that actually mean? I’m...

    • Posted 10 months ago
    • 2
  • Why free-to-play benchmarks don’t matter

    I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...

    • Posted 10 months ago
    • 0
  • Gameforge revealed some stats – they are useful

    I wasn’t at the Games Analytics and Business Intelligence in London today, but analyst Nick Parker was. He tweeted some useful metrics from a talk from Alexander Samak of Gameforge. #GABI14 Gameforge – early revenues in a...

    • Posted 10 months ago
    • 1
  • Why I think Microsoft won’t buy Minecraft

    The press is full of news that Microsoft is about to drop between $2 billion and $2.5 billion on Mojang, the company behind Minecraft that is majority-owned by Marcus Persson, also known as Notch. I think it...

    • Posted 10 months ago
    • 4