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  • Clash of Clans invades the Super Bowl

    If we had any doubts that advertising for customers for mobile games is expensive, Supercell just dispelled them. Supercell’s Super Bowl ad features Liam Neeson. It’s in one of the most expensive advertising spots in the world....

    • Posted 8 months ago
    • 4
  • Are we predictably irrational about the word free? Or is it the concept?

    Apple has just started an experiment that should be fascinating  for behavioural psychologist Dan Ariely. Ariely is the man behind the popular psychology title, Predictably Irrational. In Chapter 3, he explains at length the powerful drive that...

    • Posted 11 months ago
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  • How to do a Kickstarter right, the Kitfox Games way

    Over on Gamasutra, Tanya X. Short of Kitfox Games sets out her lessons learned from the successful Kickstarter for Moon Hunters. The team, which had already developed and released mobile game Shattered Planet, set out to raise...

    • Posted 11 months ago
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  • Kim Kardashian’s mobile game made $51 million in revenue in 4 months

    SuperData Research’s roundup of the US digital gaming market has just come out. One key figure for me: Kim Kardashian: Hollywood made $51 million in its first four months. Given that this is a US report, that...

    • Posted 12 months ago
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  • Is conversion rate usually quoted daily, monthly or lifetime?

    I got an email last week asking me the following question: "Some folks insist that “conversion rate” as it’s reported industry wide is #dailypayers/DAUs, while others insist it should be based on monthly payers and MAUs (or...

    • Posted 1 year ago
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  • Zynga’s conversion rate

    I was digging into definitions of conversion rate, and came across this slide from Zynga’s Q2 2014 conference call.     So Zynga’s conversion rate is between 1.6% and 1.9%. But what does that actually mean? I’m...

    • Posted 1 year ago
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  • Why free-to-play benchmarks don’t matter

    I get a lot of questions asking me what the “standard” for a particular metric is in free-to-play games, whether that be conversion rate, ARPDAU, retention or something else. My broad answer is “It doesn’t matter,” and...

    • Posted 1 year ago
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