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Early engagement segmentation (the little black book): part 3 of dating strategies for player retention
Most game owners intuitively understand player segmentation is important. However, knowing where to start can sometimes be daunting, given near limitless possibilities for how to segment your audience, not to mention the looming hurdle of figuring out...
- Posted 10 months ago
Call them back – part 2 of Dating Strategies for Player Retention
A player may have a great first go-round, but then upon returning to the real world, encounters a multitude of distractions ripe for causing your game to slip from their mind. Forget competition from other games, you’re...
- Posted 11 months ago
How to ask someone out: part 1 of Dating Strategies for Player Retention
As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...
- Posted 12 months ago