John Cheng - Games Brief

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Early engagement segmentation (the little black book): part 3 of dating strategies for player retention
Most game owners intuitively understand player segmentation is important. However, knowing where to start can sometimes be daunting, given near limitless possibilities for how to segment your audience, not to mention the looming hurdle of figuring out...
- Posted 109 days ago
- 0
Call them back – part 2 of Dating Strategies for Player Retention
A player may have a great first go-round, but then upon returning to the real world, encounters a multitude of distractions ripe for causing your game to slip from their mind. Forget competition from other games, you’re...
- Posted 129 days ago
- 0
How to ask someone out: part 1 of Dating Strategies for Player Retention
As with dating, engaging and retaining players early in the lifecycle is absolutely critical for long-term engagement. In fact, “Early Lifecycle Retention” (defined as the number of sessions played in the 3-7 days following a user’s first...
- Posted 151 days ago
- 0

Why Frozen Synapse costs money
I believe free-to-play in core games works at a massive...
- Posted 1 day ago
- 17
Why I haven’t bought Frozen Synapse on iPad for £4.99 yet
Frozen Synapse from Mode 7 Games is by all accounts...
- Posted 1 day ago
- 15
How bad is IAP abuse in children’s apps?
We know that it is easy for unsupervised children playing...
- Posted 3 days ago
- 0
[Gamesbriefers] Low to high, or high to low?
A GAMESbrief reader asked whether he should list his virtual...
- Posted 4 days ago
- 4
Why a gaming startup is a good idea
Vlambeer’s Rami Ismail wrote an excellent series of Tweets (summarised...
- Posted 10 days ago
- 3
Don’t be these guys
Super Monster Bros by Adventure Time Pocket Free is no...
- Posted 11 days ago
- 2
[Gamesbriefers] Is there a good way to sunset a game?
What do you think the impact of sunsetting games will...
- Posted 13 days ago
- 3

Why Frozen Synapse costs money
I believe free-to-play in core games works at a...
- Posted 1 day ago
- 17
Why I haven’t bought Frozen Synapse on iPad for £4.99 yet
Frozen Synapse from Mode 7 Games is by all...
- Posted 1 day ago
- 15
How bad is IAP abuse in children’s apps?
We know that it is easy for unsupervised children...
- Posted 3 days ago
- 0

Self-Publish Your Game