- ARPDAUPosted 4 years ago
- What’s an impressive conversion rate? And other stats updatesPosted 5 years ago
- Your quick guide to metricsPosted 5 years ago
Valuation multiples for F2P games–the Innogames valuation
It’s not often that you get details about the acquisition of private companies, but the recent acquisition of a stake in Innogames by Sweden’s MTG is a rare counter-example.
In an extremely detailed official announcement, Innogames stated that the transaction gave innogames an Enterprise Value (i.e. the value of the equity plus any debt, minus any cash) of EUR260m.
That is the value of the whole company, but MTG is only acquiring 35% with an option to acquire a further 16% in 2017.
Innogames expects to make EUR125 million in revenue in 2016, with “an anticipated EBITDA margin of approximately 20% in 2016”.
They even helpfully provided valuation metrics: “The 100% Enterprise Value of EUR 260m is equivalent to 2.1x 2016 expected sales and 10.4x expected EBITDA”.
If only all companies were so transparent in their business dealings.
(GP Bullhound advised Innogames on the transaction).