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The move East continues–DeNA shuttering ngmoco

By on October 19, 2016
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It was part of the early wave of iPhone game developers, and one of the first to be snapped up by a Far Eastern partner. But now ngmoco is no more, as parent DeNA shuts its San Francisco office, taking a $29 million charge, and focusing on Japan and China (recently shown by AppAnnie to be the two countries with the highest ARPU amongst major territories).

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It’s part of an ongoing trend towards seeking out Eastern consumers, not Western ones. Is it only a matter of time before Western development becomes less in demand in the global marketplace?

 

More details on Pocketgamer.biz

About admin

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and forthcoming Penguin title The Curve.