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Bigpoint gets bought, but for half a billion dollars less than its most recent investment valuation, a fall of over 80% in 5 years

By on September 28, 2016
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In April 2016, lots of sites reported that Germany’s Bigpoint, one of the pioneers of browser and F2P gaming, was bought by Chinese firm Youzu Interactive, for Eur80m ($89.7m). They bought into the PR spin that this is a sign of the globalisation of the $100 billion game industry and most parrot the line that “Bigpoint is poised to launch Hocus Puzzle, with a marketing budget in excess of €30m globally, or $33.6 million.”

What no-one is reporting is just how far the valuation of Bigpoint has fallen since the heady days of 2011.

In April 2011, Bigpoint shares worth $350 million changed hands, valuing the company at $600 million. Investors Peacock (the investment fund of GE/NBC Universal) and GMT sold some, but not all, of their stakes to TA Associates and Summit for $350 million. None of the money went to the company, but by my estimations, Peacock and GMT bought about 70% of the company for $80 million in 2008 and sold 60% of it for $350 million in 2011, a return of 5x over 3 years (they retained a stake of, by my estimations, 10%). Which is pretty good.

Meanwhile, TA and Summit bought an estimated 60% of Bigpoint in 2011 for $350 million at a valuation of $600 million and sold it all five years later for $90 million, a fall of over half a billion dollars and over 80% of the value. That’s a huge fall.

It’s amazing how few journalists noticed.

 

 

PS I wrote this article at the time of the deal, but somehow failed to hit Publish. I thought that the analysis was useful enough to put up for public record.

About admin

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and forthcoming Penguin title The Curve.