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Is your player on-ramp better than Facebook’s?
Getting players back into your game regularly is the most important thing you need to do as a free-to-play game designer. Success comes from getting people to choose to launch your game over all the other choices they have out there. And that doesn’t mean other games: if your game is on mobile or tablet, your competition for people’s attention is likely to be Facebook, WhatsApp and Instagram, more than it is the games of your competitors.
Here is a 20 minute talk I gave at Pocket Gamer in London earlier this year, explaining how to make your onramp work, and how to make sessioning a core part of your design strategy.