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How many days can you retain a player?

By on June 12, 2014
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I’ve been watching a number of different games take different approaches to daily rewards. Some offer a bonus for coming back. Some offer escalating bonuses. Some give you a spin of a wheel to win a prize, and some combine escalators with lucky boxes.

I *thought* I was seeing a trend towards a maximum, meaning most games cap out the reward at 5-7 consecutive days and send you back to the beginning.

Not Marvel Puzzle Quest.

One of my clients is up to day 206. Yep, he’s logged in for 206 consecutive days. I dread to think how he will feel on the day he first misses one.

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There is a lot more on the psychology and implementation of daily rewards in the F2P Toolbox.

About Nicholas Lovell

Nicholas is the founder of Gamesbrief, a blog dedicated to the business of games. It aims to be informative, authoritative and above all helpful to developers grappling with business strategy. He is the author of a growing list of books about making money in the games industry and other digital media, including How to Publish a Game and Design Rules for Free-to-Play Games, and Penguin-published title The Curve: thecurveonline.com
  • I personally wouldn’t play any game that was dependent on my launching it every day, and I wouldn’t expect my players to either. I want them to play my game regularly because they enjoy playing, not because if they don’t check in today it messes something up for them.
    What sort of players are buying into that anyway?

  • Daniel Berlu Bérubé

    Hi think it’s a great idea. It can be hard to implement to some games with costly content but the more I think about it, the more i’m saying “Why not”.

    Has F2P game developers, our main goal is to retain our players!

  • Brian Allen

    honestly if you’re going to write an article like this and e-mail it out, could you at least put a little content in there? I clicked this e-mail & it’s just been a waste of my time. Marvel Puzzle Quest has a very interesting daily bonus & you don’t cover any of their mechanics that separate them from other games, like their prize on day 2.