To tie in with US Shark Week, the company decided to test the freemium model. They offered the original full game for free, and gave players the chance to upgrade to a premium version (essentially more levels)...

PlaySpan released its regular survey on spending on virtual goods a couple of months ago. I have only just got round to looking through and thinking about the results. It’s worth declaring the survey’s innate skew upfront....

Minecraft is going crazy. In the last 24 hours, there were 31,616 registrations, and 11,887 sales. That’s a staggering 37.5% conversion rate and, at €9.95 per copy, revenue of €118,275. In a single day. This page is...

As part of the rebrand of GAMESbrief (coming soon), I’m actively looking for guest posts on interesting topics. This post by Phil Stuart, Creative Director of Preloaded, originally appeared on the Preloaded blog. Over the past few...

On Friday, Stew Hogarth kicked off a debate on Twitter. It focused on whether product or marketing was more important, with Stew making an impassioned case that if you don’t have any money, the product is the...

On Wednesday, I got a press release entitled “Hey look, a new farming game”. The initial paragraph read: “Dear Team at Games Brief, We know what you’re thinking, “Sweet baby Jesus in heaven, not another farming game!”...

Earlier this month, Tom Jubert put up a guest post: an interview with Brian Mitsoda, narrative designer on Vampire:the Masquerade – Bloodlines and alumnus of Black Isle, Obsidian and Troika. In it, Brian said: “I completely understand...