Comments on: Have games companies finally realised that audiences are more important than genres? http://www.gamesbrief.com/2010/05/have-games-companies-finally-realised-that-audiences-are-more-important-than-genres/ The Business of Games Thu, 09 Feb 2012 08:28:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nicholas Lovell http://www.gamesbrief.com/2010/05/have-games-companies-finally-realised-that-audiences-are-more-important-than-genres/comment-page-1/#comment-9693 Nicholas Lovell Tue, 19 Oct 2010 11:28:00 +0000 http://www.gamesbrief.com/2010/05/have-games-companies-finally-realised-that-audiences-are-more-important-than-genres/#comment-9693 Generally, my view is that is currently better to go where your audience are, rather than spending time and money trying to persuade them to come to you. That doesn't mean that you don't need to define your audience though. You can find men and women of all ages on Facebook, but defining your audience still makes sense. Generally, my view is that is currently better to go where your audience are, rather than spending time and money trying to persuade them to come to you.

That doesn’t mean that you don’t need to define your audience though. You can find men and women of all ages on Facebook, but defining your audience still makes sense.

]]> By: Jurrie http://www.gamesbrief.com/2010/05/have-games-companies-finally-realised-that-audiences-are-more-important-than-genres/comment-page-1/#comment-9692 Jurrie Tue, 19 Oct 2010 11:24:00 +0000 http://www.gamesbrief.com/2010/05/have-games-companies-finally-realised-that-audiences-are-more-important-than-genres/#comment-9692 An interesting concept that will proove succesful over time when they can maintain interest and keep on evolving. Would you say that the right game/content (platform?) will get its own audience (over time), or that it looks wiser to define your audience first and then create 'their' platform? An interesting concept that will proove succesful over time when they can maintain interest and keep on evolving.

Would you say that the right game/content (platform?) will get its own audience (over time), or that it looks wiser to define your audience first and then create ‘their’ platform?

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