Comments on: The perils of a global audience http://www.gamesbrief.com/2010/02/the-perils-of-a-global-audience/ The Business of Games Wed, 08 Feb 2012 22:58:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: ChrisBateman http://www.gamesbrief.com/2010/02/the-perils-of-a-global-audience/comment-page-1/#comment-4870 ChrisBateman Fri, 05 Feb 2010 15:34:02 +0000 http://www.gamesbrief.com/2010/02/the-perils-of-a-global-audience/#comment-4870 The Super Bowl does have a global audience; along with the UEFA Champion's League final, these two events are the most watched annual events in the world, pulling in about 100 million viewers. <br><br>Admittedly, the primary audience for the Super Bowl is in the States, but it's not its exclusive audience. Furthermore, the NFL has a vested interested in international promotion of the event (although Farmville clearly don't have the NFL brand on their promo gear!).<br><br>You're probably right that this is a case of forgetting that the US is not the whole of the world (certainly the case with Thanksgiving!), but I'll bet there are a niche group of international Farmville players for whom the mailing is relevant... I'm not wholly convinced that restricting the email to the US domain would have been the best choice - although I do agree that smarter promotions is generally a wise idea. The Super Bowl does have a global audience; along with the UEFA Champion's League final, these two events are the most watched annual events in the world, pulling in about 100 million viewers.

Admittedly, the primary audience for the Super Bowl is in the States, but it's not its exclusive audience. Furthermore, the NFL has a vested interested in international promotion of the event (although Farmville clearly don't have the NFL brand on their promo gear!).

You're probably right that this is a case of forgetting that the US is not the whole of the world (certainly the case with Thanksgiving!), but I'll bet there are a niche group of international Farmville players for whom the mailing is relevant… I'm not wholly convinced that restricting the email to the US domain would have been the best choice – although I do agree that smarter promotions is generally a wise idea.

]]> By: DianeL http://www.gamesbrief.com/2010/02/the-perils-of-a-global-audience/comment-page-1/#comment-4866 DianeL Fri, 05 Feb 2010 00:01:29 +0000 http://www.gamesbrief.com/2010/02/the-perils-of-a-global-audience/#comment-4866 Thanks for the link! That really stresses the importance of local events and promotions, not exclusively the CRM issue. I had the same thoughts a few months ago when we all got flooded in Thanksgiving content and events. Thanks for the link! That really stresses the importance of local events and promotions, not exclusively the CRM issue. I had the same thoughts a few months ago when we all got flooded in Thanksgiving content and events.

]]>