Comments on: Why Facebook won’t charge 30% for payments and leave billions of dollars on the table http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/ The Business of Games Thu, 09 Feb 2012 08:28:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: seriousgamer http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/comment-page-1/#comment-4978 seriousgamer Wed, 10 Mar 2010 12:57:55 +0000 http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/#comment-4978 Hi All, <br>these are grave news, if Facebook will carry on it's somewhat puzzling 30% of payment plans the group which will suffer the most is Us the players. <br>somehow i just cant picture Zynga just forgoing this lucrative 25% of they're business to facebook. they'll do the only thing they can do; roll the the loss on the the costumer, they will raise prices. <br>when you look at the price per year of playing any social casual games you see they are already quite pricey and i don't know if my budget will allow me to to keep playing all they games I play now. I might have to give up on some of them :(<br><a href="http://seriusgaming.blogspot.com/" rel="nofollow">http://seriusgaming.blogspot.com/</a> Hi All,
these are grave news, if Facebook will carry on it's somewhat puzzling 30% of payment plans the group which will suffer the most is Us the players.
somehow i just cant picture Zynga just forgoing this lucrative 25% of they're business to facebook. they'll do the only thing they can do; roll the the loss on the the costumer, they will raise prices.
when you look at the price per year of playing any social casual games you see they are already quite pricey and i don't know if my budget will allow me to to keep playing all they games I play now. I might have to give up on some of them :(
http://seriusgaming.blogspot.com/

]]> By: chudson http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/comment-page-1/#comment-4846 chudson Thu, 28 Jan 2010 13:32:47 +0000 http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/#comment-4846 Nicholas,<br><br>I just posted a blog post of my own on this very topic:<br><br><a href="http://www.charleshudson.net/what-can-facebook-learn-from-google-checkout-and-amazon-payments" rel="nofollow">http://www.charleshudson.net/what-can-facebook-...</a><br><br>I think Facebook will stick with something around 30% for on-platform payments; that will mostly impact games developers. I'm not sure why most mainstream merchants will care or be super aggressive in deploying FB payments - what's the unmet need? Nicholas,

I just posted a blog post of my own on this very topic:

http://www.charleshudson.net/what-can-facebook-…

I think Facebook will stick with something around 30% for on-platform payments; that will mostly impact games developers. I'm not sure why most mainstream merchants will care or be super aggressive in deploying FB payments – what's the unmet need?

]]> By: Nicholas Lovell http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/comment-page-1/#comment-4845 Nicholas Lovell Thu, 28 Jan 2010 02:17:21 +0000 http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/#comment-4845 Thanks for commenting, Daniel (and thanks for reading, I like your posts).<br><br>It's a shame if Facebook have gone down this route :-(<br><br>In an attempt to regain my dignity, I might argue this: Facebook is a classic web business, with a history of launch, iterate, analyse, repeat. Launching making 30% on Facebook, then build the learnings into an off-Facebook payment system at a much lower price.<br><br>After all, it's easy to come down from 30% than up from 5%.<br><br>Plausible? Or just trying to rescue my reputation for prescience? Thanks for commenting, Daniel (and thanks for reading, I like your posts).

It's a shame if Facebook have gone down this route :-(

In an attempt to regain my dignity, I might argue this: Facebook is a classic web business, with a history of launch, iterate, analyse, repeat. Launching making 30% on Facebook, then build the learnings into an off-Facebook payment system at a much lower price.

After all, it's easy to come down from 30% than up from 5%.

Plausible? Or just trying to rescue my reputation for prescience?

]]> By: Daniel James http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/comment-page-1/#comment-4840 Daniel James Wed, 27 Jan 2010 06:00:35 +0000 http://www.gamesbrief.com/2010/01/why-facebook-wont-charge-30-for-payments-and-leave-billions-of-pounds-on-the-table/#comment-4840 I think it's already announced and operating at 30%. <br><br>Whilst I agree that there's a big play to made as a merchant service for the web, I think FB may have dug deep into the paypal competitor plan a year or so ago and found it to be fraught with non-core-business issues (fraud, etc.) At the same they were looking at hundreds of millions in super-high margin virtual goods going past their noses.<br><br>I think they went for the big slice of the virtual pie vs. the small and much harder to get slice of the real pie. I think it's already announced and operating at 30%.

Whilst I agree that there's a big play to made as a merchant service for the web, I think FB may have dug deep into the paypal competitor plan a year or so ago and found it to be fraught with non-core-business issues (fraud, etc.) At the same they were looking at hundreds of millions in super-high margin virtual goods going past their noses.

I think they went for the big slice of the virtual pie vs. the small and much harder to get slice of the real pie.

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