Comments on: Why brands are not just embracing video games – they’re funding them

By: Online Games Guide

Online Games Guide — Thu, 26 Aug 2010 12:42:00 +0000

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zuwairiaiman — Thu, 10 Dec 2009 06:57:15 +0000

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Adam — Thu, 10 Dec 2009 05:35:28 +0000

David Edery made this the central point of his speech on “MMO Games 5 Years From Today” at LOGIN earlier this year.

He pointed out that the entire cost of a top level MMO is less than the annual spending budget of some of the largest brands.