Comments on: Ten reasons microtransactions are better than subscriptions http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/ The Business of Games Fri, 30 Jul 2010 17:19:49 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Nicholas Lovell http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/comment-page-1/#comment-4410 Nicholas Lovell Thu, 08 Oct 2009 22:27:17 +0000 http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/#comment-4410 That's a really interesting point Ben, and I completely see your logic.<br><br>I'm not sure that is what is happening in games at the moment though.<br><br>Which leads to the question: are games an aberration which are changing the way that consumers see microtransactions, or are we inevitably going to see a reversion to the subscription model prevalent in other media? That's a really interesting point Ben, and I completely see your logic.

I'm not sure that is what is happening in games at the moment though.

Which leads to the question: are games an aberration which are changing the way that consumers see microtransactions, or are we inevitably going to see a reversion to the subscription model prevalent in other media?

]]> By: Ben Keen http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/comment-page-1/#comment-4409 Ben Keen Thu, 08 Oct 2009 19:55:48 +0000 http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/#comment-4409 Generally, the more transaction decisions you force the consumer to make, the more you dampen demand. That is why subscription models tend to be superior business models in most media markets - because they remove the requirment for multiple purchase decisions. No matter how small the price, the (micro)transaction still requires an active decision. Generally, the more transaction decisions you force the consumer to make, the more you dampen demand. That is why subscription models tend to be superior business models in most media markets – because they remove the requirment for multiple purchase decisions. No matter how small the price, the (micro)transaction still requires an active decision.

]]> By: Nicholas Lovell http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/comment-page-1/#comment-3848 Nicholas Lovell Thu, 08 Oct 2009 14:27:17 +0000 http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/#comment-3848 That's a really interesting point Ben, and I completely see your logic.<br><br>I'm not sure that is what is happening in games at the moment though.<br><br>Which leads to the question: are games an aberration which are changing the way that consumers see microtransactions, or are we inevitably going to see a reversion to the subscription model prevalent in other media? That's a really interesting point Ben, and I completely see your logic.

I'm not sure that is what is happening in games at the moment though.

Which leads to the question: are games an aberration which are changing the way that consumers see microtransactions, or are we inevitably going to see a reversion to the subscription model prevalent in other media?

]]> By: Ben Keen http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/comment-page-1/#comment-3841 Ben Keen Thu, 08 Oct 2009 11:55:48 +0000 http://www.gamesbrief.com/2009/10/ten-reasons-microtransactions-are-better-than-subscriptions/#comment-3841 Generally, the more transaction decisions you force the consumer to make, the more you dampen demand. That is why subscription models tend to be superior business models in most media markets - because they remove the requirment for multiple purchase decisions. No matter how small the price, the (micro)transaction still requires an active decision. Generally, the more transaction decisions you force the consumer to make, the more you dampen demand. That is why subscription models tend to be superior business models in most media markets – because they remove the requirment for multiple purchase decisions. No matter how small the price, the (micro)transaction still requires an active decision.

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