Comments on: GamerDNA halves its workforce as games advertising enters terminal decline http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/ The Business of Games Thu, 09 Feb 2012 08:28:44 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nicholas Lovell http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/comment-page-1/#comment-4384 Nicholas Lovell Tue, 03 Nov 2009 03:00:12 +0000 http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/#comment-4384 I've had some comments from GamerDNA that this may not have been the issue there. I still think this is a fundamental issue for the industry and core gaming sites will have to adapt, but for the record, I'll just say that I have no evidence that this was the specific cause of GamerDNA's redundancies. I've had some comments from GamerDNA that this may not have been the issue there. I still think this is a fundamental issue for the industry and core gaming sites will have to adapt, but for the record, I'll just say that I have no evidence that this was the specific cause of GamerDNA's redundancies.

]]> By: Nicholas Lovell http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/comment-page-1/#comment-4207 Nicholas Lovell Mon, 02 Nov 2009 19:00:12 +0000 http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/#comment-4207 I've had some comments from GamerDNA that this may not have been the issue there. I still think this is a fundamental issue for the industry and core gaming sites will have to adapt, but for the record, I'll just say that I have no evidence that this was the specific cause of GamerDNA's redundancies. I've had some comments from GamerDNA that this may not have been the issue there. I still think this is a fundamental issue for the industry and core gaming sites will have to adapt, but for the record, I'll just say that I have no evidence that this was the specific cause of GamerDNA's redundancies.

]]> By: Nicholas Lovell http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/comment-page-1/#comment-4168 Nicholas Lovell Fri, 30 Oct 2009 09:36:51 +0000 http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/#comment-4168 Hello Chris, <br>I'm not arguing for the decline in online advertising budgets across the board. In fact, I think that they're going to go up. It's just that the msssive display marketing budgets for console titles are going to decline. <br><br>In their place will emerge direct response campaigns for games from Bigpoint, Playfish, Zynga and all those other web-based games. And they are not targeted primarily at core gamers.<br><br> It doesn't surprise me that AppGamer is doing OK, in fact quite the reverse. I expect advertising budgets for iPHone and mobile games to grow over the next three years, probably quite substantially. Hello Chris,
I'm not arguing for the decline in online advertising budgets across the board. In fact, I think that they're going to go up. It's just that the msssive display marketing budgets for console titles are going to decline.

In their place will emerge direct response campaigns for games from Bigpoint, Playfish, Zynga and all those other web-based games. And they are not targeted primarily at core gamers.

It doesn't surprise me that AppGamer is doing OK, in fact quite the reverse. I expect advertising budgets for iPHone and mobile games to grow over the next three years, probably quite substantially.

]]> By: Chris http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/comment-page-1/#comment-4167 Chris Fri, 30 Oct 2009 08:34:02 +0000 http://www.gamesbrief.com/2009/10/gamerdna-halves-its-workforce-as-games-advertising-enters-terminal-decline/#comment-4167 Are you basing your claims of the online advertising budget declines on any facts or reports? I'm not experiencing any such changes... yet. Are you basing your claims of the online advertising budget declines on any facts or reports? I'm not experiencing any such changes… yet.

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