The games industry still needs to learn how to deliver compelling narrative. While this example, from the advertising industry, is not exactly sophisticated, it made me laugh. But my question for you: is the games industry more...

GamerDNA has been through several iterations in its life. The social network and gaming community started life as Sparkforge Entertainment before changing its name to GuildCafe as it focused on the burgeoning MMO market. It even attracted...

RT @patlike: Sony's PS division has now lost almost $5 billion since launching PS3 – http://bit.ly/396PEa # Just posted: GamerDNA halves its workforce as games advertising enters terminal decline http://tinyurl.com/yjlxodm # Apple getting caught up in policing...

As I work with my clients, I’ve realised that all of them are trying to do the same thing. They want to pour users into the top of the business and get profits out of the bottom....

It’s a brave CEO who cancels his company’s second largest project after four years of development and shortly before release. But that’s exactly what Mark Gerhard of Jagex has done with MechScape. The new MMO from the...

Unity, the creator of the Unity engine for browser-based and iPhone games, has just announced that its game development platform will now be free. According to Venturebeat, the Unity platform which previously sold for $199 will now...

C&binet was a gathering of the great and good of the British creative industries at the swanky Grove Hotel. But did it achieve its aim of becoming a British Davos for our industry? The Cabinet Forum event...