Comments on: If QuakeLive can’t survive on advertising alone, who can? http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/ The Business of Games Wed, 08 Feb 2012 22:58:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nicholas Lovell http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/comment-page-1/#comment-4386 Nicholas Lovell Tue, 18 Aug 2009 17:13:37 +0000 http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/#comment-4386 I think that you are right, Diane, in that IGA sold an "FPS channel", offering games like CounterStrike and Battlefield alongside QuakeLive. But that's just talking from the point of the advertiser - from the point of view of the gamer, you don't always want to play Quake, so it makes sense to have a way of aggregating users (so that you can cross-promote, build a bigger community etc) and not just rely on your ad agency to do it.<br><br>I also agree it was odd not to plan any direct monetization. Although I didn't hear the keynote myself, so maybe Carmack was really planning this all along, and it just got reported differently. I think that you are right, Diane, in that IGA sold an “FPS channel”, offering games like CounterStrike and Battlefield alongside QuakeLive. But that's just talking from the point of the advertiser – from the point of view of the gamer, you don't always want to play Quake, so it makes sense to have a way of aggregating users (so that you can cross-promote, build a bigger community etc) and not just rely on your ad agency to do it.

I also agree it was odd not to plan any direct monetization. Although I didn't hear the keynote myself, so maybe Carmack was really planning this all along, and it just got reported differently.

]]> By: DianeLagrange http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/comment-page-1/#comment-4385 DianeLagrange Tue, 18 Aug 2009 15:48:44 +0000 http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/#comment-4385 I thought that IGA was already aggregating audiences from all the games in their portfolios in channels, so I am not sure if they were selling just QuakeLive players. FPS is also one of the most costly multiplayer genres to run. It was strange not to have planned any kind of direct monetization. I thought that IGA was already aggregating audiences from all the games in their portfolios in channels, so I am not sure if they were selling just QuakeLive players. FPS is also one of the most costly multiplayer genres to run. It was strange not to have planned any kind of direct monetization.

]]> By: Pixel-Love » Blog Archive » Quake Live Changes http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/comment-page-1/#comment-3555 Pixel-Love » Blog Archive » Quake Live Changes Tue, 18 Aug 2009 11:18:18 +0000 http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/#comment-3555 [...] have more about this. It may signify trouble for IGA, the advertising firm taking care of in game ads for Quake Live, [...] [...] have more about this. It may signify trouble for IGA, the advertising firm taking care of in game ads for Quake Live, [...]

]]> By: Nicholas Lovell http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/comment-page-1/#comment-3553 Nicholas Lovell Tue, 18 Aug 2009 09:13:37 +0000 http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/#comment-3553 I think that you are right, Diane, in that IGA sold an "FPS channel", offering games like CounterStrike and Battlefield alongside QuakeLive. But that's just talking from the point of the advertiser - from the point of view of the gamer, you don't always want to play Quake, so it makes sense to have a way of aggregating users (so that you can cross-promote, build a bigger community etc) and not just rely on your ad agency to do it.<br><br>I also agree it was odd not to plan any direct monetization. Although I didn't hear the keynote myself, so maybe Carmack was really planning this all along, and it just got reported differently. I think that you are right, Diane, in that IGA sold an “FPS channel”, offering games like CounterStrike and Battlefield alongside QuakeLive. But that's just talking from the point of the advertiser – from the point of view of the gamer, you don't always want to play Quake, so it makes sense to have a way of aggregating users (so that you can cross-promote, build a bigger community etc) and not just rely on your ad agency to do it.

I also agree it was odd not to plan any direct monetization. Although I didn't hear the keynote myself, so maybe Carmack was really planning this all along, and it just got reported differently.

]]> By: DianeLagrange http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/comment-page-1/#comment-3552 DianeLagrange Tue, 18 Aug 2009 07:48:44 +0000 http://www.gamesbrief.com/2009/08/if-quakelive-cant-survive-on-advertising-alone-who-can/#comment-3552 I thought that IGA was already aggregating audiences from all the games in their portfolios in channels, so I am not sure if they were selling just QuakeLive players. FPS is also one of the most costly multiplayer genres to run. It was strange not to have planned any kind of direct monetization. I thought that IGA was already aggregating audiences from all the games in their portfolios in channels, so I am not sure if they were selling just QuakeLive players. FPS is also one of the most costly multiplayer genres to run. It was strange not to have planned any kind of direct monetization.

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