Comments on: Massive makes massive layoffs – up to 100 jobs go http://www.gamesbrief.com/2009/05/massive-makes-massive-layoffs-up-to-100-jobs-go/ The Business of Games Wed, 08 Feb 2012 22:58:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lance White http://www.gamesbrief.com/2009/05/massive-makes-massive-layoffs-up-to-100-jobs-go/comment-page-1/#comment-6475 Lance White Sat, 24 Apr 2010 01:19:56 +0000 http://www.gamesbrief.com/2009/05/massive-makes-massive-layoffs-up-to-100-jobs-go/#comment-6475 I think the writer is looking too deeply into this. In-game advertising doesn't work for advertisers, period. The only reason Massive even lasted as long as they did was because they were bought by a company with the hugest of huge pockets. Advertisers have known for 5 years that it doesn't work, it just took that long for Microsoft to admit to it. Of course advertisers want to reach gamers. Of course there's big money in it. Of course they will continue to target them. Just not this way. I think the writer is looking too deeply into this. In-game advertising doesn’t work for advertisers, period. The only reason Massive even lasted as long as they did was because they were bought by a company with the hugest of huge pockets. Advertisers have known for 5 years that it doesn’t work, it just took that long for Microsoft to admit to it.

Of course advertisers want to reach gamers. Of course there’s big money in it. Of course they will continue to target them. Just not this way.

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