Comments on: Ad-funded or paid-for? An iPhone case study http://www.gamesbrief.com/2009/03/ad-funded-or-paid-for-an-iphone-case-study/ The Business of Games Wed, 08 Feb 2012 22:58:59 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Nicholas Lovell http://www.gamesbrief.com/2009/03/ad-funded-or-paid-for-an-iphone-case-study/comment-page-1/#comment-341 Nicholas Lovell Mon, 23 Mar 2009 09:52:54 +0000 http://www.gamesbrief.com/?p=1346#comment-341 Deep in the comments of the TechCrunch article, author Bo Wang says "We at iBokan are very good at engineering and creating iphone apps, but very bad on marketing and sales." Perhaps this is the most important point (and will merit a future post). In this new world of developers having direct access to distribution, they will suddenly discover that publishers do, after all, add value. They do sales, marketing, distribution, positioning, financing - so many things that suddenly developers will have to learn. Or else, they can sit there wondering why a game that is just as good as all their previous games doesn't sell well when they self-publish. Hmm, definitely a post coming up on that. Deep in the comments of the TechCrunch article, author Bo Wang says “We at iBokan are very good at engineering and creating iphone apps, but very bad on marketing and sales.”

Perhaps this is the most important point (and will merit a future post). In this new world of developers having direct access to distribution, they will suddenly discover that publishers do, after all, add value.

They do sales, marketing, distribution, positioning, financing – so many things that suddenly developers will have to learn.

Or else, they can sit there wondering why a game that is just as good as all their previous games doesn’t sell well when they self-publish.

Hmm, definitely a post coming up on that.

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